Privacy Policy
Please read our Privacy Policy carefully to understand our views and practices regarding personal data that we collect when you use thehopfarm.co.uk (the Website) or when you make contact with us by telephone (Customer Services). The Hop Farm is committed to safeguarding and respecting your privacy in compliance with the Data Protection Act 1998 (the Act), and is the data controller for the purpose of the Act. This Privacy Policy covers your use of the Website and Customer Services and explains how we use the information we collect about you and the procedures that we have in place to safeguard your privacy.
1. INFORMATION WE MAY COLLECT FROM YOU
1.1 We may collect and process the following data about you:
1.1.1 information that you provide by filling in forms on the Website or by talking to Customer Services. This includes information provided at the time of buying tickets or registering with us. We may also ask you for information when you enter a competition or promotion and when you report a problem;
1.1.2 details of occasions on which you contact us;
1.1.3 details of transactions you carry out through the Website or Customer Services and of the fulfilment of your orders; and
1.1.4 details of your visits to the Website or use of Customer Services.
1.2 We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
2. YOUR CONSENT
2.1 By using the Website and/or Customer Services and submitting information, you consent to:
2.1.1 the collection and use of your personal data by us as described in section 1 above; and
2.1.2 the sharing of your personal data with third parties strictly in accordance with section 6 below.
3. USES MADE OF THE INFORMATION
We use information held about you in the following ways:
3.1 to process your application to buy tickets or to register with us;
3.2 to identify you and authenticate your use when you visit the Website or telephone Customer Services;
3.3 to provide you with information about the Experience, products and services related to the Experience and any of our other products and services and any special offers and any features of the Website which we think may be of interest to you unless you inform us that you do not wish to receive such messages (please also refer to section 7 below);
3.4 for marketing third party products and services to you, provided you have consented for us to do so (for example by ticking the relevant box(es) when you register or make a booking on the Website)
3.5 to ensure that content from the Website is presented in the most effective manner for you and your computer;
3.6 to notify you about changes to our products and/or the Website; and
3.7 to help diagnose problems with our server and to administer the Website;
(together the "Purposes").
4. IP ADDRESSES AND COOKIES
4.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
4.2 For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve the Website and to deliver a better and more personalised service. They enable us to:
4.2.1 estimate our audience size and usage pattern;
4.2.2 store information about your preferences, and so allow us to customise the Website according to your individual interests;
4.2.3 speed up your searches; and
4.2.4 recognise you when you return to the Website.
4.3 You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Website.
4.4 Please note if we carry any external advertising on the Website or have sponsors, that they themselves may also use cookies over which we have no control.
5. WHERE YOUR PERSONAL DATA MAY BE STORED
5.1 It is possible that the data that we collect from y